A personal project re-brand for the 90s/2000s themed “So Pop” Concert.Being really inspired by their original logo & branding collateral whilst attending the concert, I wanted to experiment to see if I could create something different while still capturing the concert experience. This design was influenced by the original logo, Pop Art and traditional comic book styles. I also work at an arena selling concert merchandise, so this helps me to design styles, as I know what people like to buy.
